GB cyclists front #OneInAMillion campaign to improve women’s biking by 1 million by 2020

Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only a number of the world and Olympic cycling champions to become listed on a host of ‘real females’ in supporting a long-standing campaign which aims to slim the vast sex biking gap to get one million more ladies on bikes by 2020.

Our latest research demonstrates that two thirds of regular cyclist in Britain are males (69%), in comparison to countries like Denmark where male cyclists account fully for 47% and feminine cyclists 53%.

Addititionally there is a vast disparity in confidence levels amongst gents and ladies, with increased than six in ten women (64%) saying they don’t feel confident riding their bicycle in the roadways (26% more than males) and an equivalent number claiming that infrastructure (63%) and motorist behavior (66%) will not cause them to feel safe (17% and 13% greater than men, correspondingly). Continue reading →